Keyword research is a step often overlooked by most SEO specialists and marketers alike. Many either disregard it as ineffective or are unaware of its benefits and jump straight into content creation.
Yet another year has come to an end and what a successful twelve months it's been. We'd like to make light of what we've achieved and the projects we've worked on throughout the year.
What do we expect to change in digital marketing in the coming year? Let's take a look at these 4 trends that are likely to define digital marketing in 2023.
Want to have a successful online business that drives quality leads, conversions and runs better return on investment? Then avoid the mistakes we outline in this article.
Colour is a highly visual language. In relation to digital product design you must use colour carefully in order to help users act quickly based on priorities.
This article is for those who have difficulty starting growth marketing due to various reasons and environmental factors.
Kwiksave doubled its number of users from the 1980s by switching to Loyale in just two years
Learn a few quick and simple ways on how to get quick wins with low hanging fruit SEO opportunities to improve your website’s rankings and authority.
Have you ever wondered what goes into creating a brand name? It’s not easy, but with the right combination of creativity and logic, you can come up with a brand name that is just right for your business.
Have you ever wondered why your website visitors aren't converting? We outline a few reasons that may be hindering your business from this.
The online world has broken down the barriers to commerce, shopping has become borderless. 70% of consumers globally already make at least one cross-border purchase annually.
We've grown Loyale from inception to incubation to a successful product with big brands having been built upon its API.
A lot of time and effort goes into developing a website and we’ve curated a list of elements which are needed in order for that work not to go to waste. A few mistakes could drive off potential customers. If you’re not communicating the right things to your visitors in the right way, your website won't perform well, but it’s easy to fix. As the saying goes, “more is not always better”.
Creating a website incurs a lot of costs, two of which are security and hosting fees. Find out more about how you can reduce these costs.
The temptation to develop an app is high. To help you better understand if it is right for you, we've come up with a few questions to ask yourself before taking the plunge.
Welbee's Loyalty Club is a rewards marketing application created by Think using Loyale's API in order to run a loyalty scheme.
Interested in taking your business to the next level and reaching new markets by applying for the eCommerce Grant? Read on to find out more
The Metaverse is currently one of the buzziest areas in marketing, yet how quickly things will pick up speed on the platform still poses as one of the biggest questions about this space.
The last twelve months have taught us some lessons in relation to marketing; from social media blackouts to lockdowns to clever campaign creations from businesses all around the globe.
The question on most people’s minds is can businesses survive without social media? As more businesses ditch paid ads and invest in other channels, we take a look into how viable this is.
Think data isn't important for your business? Read what you're missing out on by not making full use of your data...
Still unsure whether your business needs a website or not? Read this...
Let's take a trip down memory lane and look forward to what's to come
We helped to digitise Motors Inc's hire purchase service allowing clients to pay their bills from the comfort of their own home.
Starting with an MVP, you force your value proposition to be simply, concretely and (somewhat) narrowly defined. It forces you to analyse your vision's scope and depth, and determine exactly what value you want to offer your ideal customer and what will give you the biggest return.
In such unprecedented times it is difficult to conduct a service in person, and businesses are sprinting to solutions to tackle this as quickly as possible to have less of an impact on their bottom li...
Due to the current situation regarding COVID-19, and the preventive measures being taken in response to it, we have decided that it is best for us to conduct our work from home.
Smartphone users spend over three hours of their day using their device. That’s over 20 hours in a week. Research shows that 90% of all smartphone activities happen over applications.
There is no hard and fast rule about how often you should change your website’s design, but the reality is that competition is fierce, and you don’t want to lag behind.
Why should one invest in a designed website when there are all these advantages on social media for free? We give insight into this debate with 5 specific points.
Over the years, searching the web has evolved and become more sophisticated.
Branding encompasses all of the ways you establish an identity and an image of your company in your customers’ eyes. A powerful brand helps you to stand out and communicate what your company does. It ...
Your customers are expecting you to go digital to help them accomplish their goals. Here’s why you should listen, and how you can pull of digital transformation successfully.
I am sure you recognise them. Yes, they can take different forms but we know them all. We’ve known, collected and used them for years. From small cards with a template of empty boxes to be filled with...
Here is the problem with AdWords - if offers you great ways of improving your company’ sales, at the same time being able to bleed you dry. Doubtlessly, it is an extremely powerful marketing tool that...
Branding is a tool that allows for creating the image you want your company to be associated with.
I am not sure who you are but, for the sake of this article, I will assume you are NOT a web developer. My apologies if you are one, please do not feel discouraged from further reading because you mig...
Yes, we’ve all been a part of this voice search obsession. The topic has been featuring as one of the hottest among the tech-related issues for a few years already. We all know Siri, that for many has...
Forecasting the biggest trends for 2018. What's hot and what's not.
UI, User Interface design is the design of websites, computers, appliances, mobile devices and software applications with the focus on the users’ experience and interaction.
Of the 90% of digital business that fail, an enormous 60% of them fail because they built something nobody wants.
There’s a lot of talk about User Experience when it comes to designing digital products these days, but does it actually matter?
Conversion Rate Optimisation (CRO) is a popular digital tool intended to convert more passive website visitors into active users that engage with your content or purchase your products.
You’ve probably heard about SEO and how important it is for businesses today, but you’re probably wondering just about how effective it actually is.