5 eCommerce Marketing Mistakes You Need To Stop

Do you want to have a successful online business that drives quality leads, conversions and runs better return on investment? At Think, we have uncovered the top 5 ecommerce mistakes and outlined them below.

The pandemic fueled a surge in online ecommerce stores, resulting in a highly competitive market. As competition grew, so did the need for businesses to stand out online. To ensure your success, it’s crucial to avoid these common ecommerce marketing mistakes that could cost you new customers, sales, and profits.

1. No Marketing Strategy

What many business owners overlook is the critical time required for thorough planning, a foundational element of successful eCommerce marketing. Neglecting this step can result in significant setbacks, even leading to business failure. Creating a detailed business plan is essential for steering your eCommerce venture in the right direction.

2. Clueless About Your Target Market

Identifying your target market is vital for effective ecommerce marketing. By narrowing your focus, you can cut through the internet’s noise, making your brand stand out and driving relevant traffic to your website. When you understand your target audience, you can tailor your marketing strategies to their needs and prevent wasted resources and a more efficient use of budget.

3. Inconsistent Brand Voice

At Think, we understand that it can be difficult to keep up with your content strategy, however, if not consistent, your brand voice will become diluted, confusing and can seem untrustworthy. The more trustworthy your brand is, the more likely customers are to buy from your business.

4. Badly Written Copy

While website copy is often an overlooked, it is an essential element that could make or break your customer’s perception of your brand. It is content that gives your audience a clear message of what you are trying to say, and should be given priority when structuring your website. As part of your content strategy, an added plus would be to include social proof through testimonials and product reviews. This way you can leverage third party recommendations to build your brands reputation further.

5. Not Optimised For Mobile

Mobiles are the go-to devices for eCommerce shopping nowadays. Especially with the rise of social media platforms enabling shopping to occur via their apps such as Instagram and Youtube, it is critical that your web store is optimised for mobile. 

It’s imperative that you have a responsive website that delivers a smooth browsing experience for your customers.

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Having a holistic approach on eCommerce marketing will make or break your business. It can seem a bit overwhelming at first but once you get a grip on things and plan ahead it will become easier to stay on top of things. If you’re looking for someone to handle your digital marketing needs, contact us at Think today!