Introducing: Welbee’s Loyalty Club
Combining four of Malta’s most loved supermarkets; Park Towers, Valyou, Tower & Trolees under one roof. Although these supermarkets now have a new name, Welbee’s, they still retain the same brands with added value. Welbee’s “are committed to continu[ing] to invest in [their] people and [their] shopping experience to merit loyalty from [their] customers”, they tasked us with creating their rewards marketing platform so as to keep their customers engaged and coming back for more. We used our API to create a custom built application to enable Welbee’s to reward their loyal customers.
How the rewards application benefits customers
- For every €1 you spend you will receive 1 point
- Carrefour Products attract double points for every €1
- When spending €50 or more at any of our 8 store locations you are entitled to choose either €3 cash in card or 400 bonus points
- With every €100 you spend you are entitled to choose either €7 cash in card or 1000 bonus points or 18 bottles of water or 5 bottles of soft drinks
- Personalised offers exclusive for Loyalty App holders
- Offers exclusive for loyalty club holders
How the rewards application benefits Welbee’s
- Obtain customer’s data about what they bought, where they bought it, where they spent their points, the last time they visited the store
- Obtain customer data about frequency of store visits, etc.
Responsibilities of the project
- Migrating data from Welbee’s previous rewards solutions and amalgamating them onto one platform.
- Providing hosting services driven by Loyale’s servers.
- Delivering our rewards marketing platform software (back-end), as well as off-site support for program management
Want to read more about the project?