Digital Marketing Trends 2023

Charlotte Baker


Published on 7th December 2022


Last year things were different. We were coming out of lockdowns due to the global pandemic, as well as social media blackouts. The last few years have been tough on everyone, and it won’t be different next year in 2023. With the climate crisis still as prevalent as ever, the war in Ukraine still ongoing and the term inflation being thrown around like no other, it’s no wonder that people are being backed into corners with little to no way out. 

As we mentioned last year, B2B buying happens through word of mouth, peer recommendations, social media, and content. If those aren’t the pillars of your revenue strategy right now, please take note of this and start the conversations inside your company. Keeping in mind that marketing trends don’t stop being relevant just because one year rolls onto the next. This year trends seemed to have evolved at a slower pace due to things happening on a global scale. Therefore, what we’ve seen this year will definitely be carried forward into the new year. We’ve barely started to see the full potential of these trends. From remote events to the Metaverse, there’s still so much left to create. 

But what do we expect to change in digital marketing in the coming year? Let’s take a look at these 4 digital marketing trends for 2023. 

Data driven marketing

The biggest shift we’ve seen in recent years is that from marketing driven by opinions to marketing driven by data. In the past, marketers had to rely on their gut feelings to decide how to position their brand, create content, and choose their marketing channels. This leads to an increasingly large gap between marketing strategies and B2B brands. However, as the industry evolves so did marketers strategies which are now backed by data to support their decisions. This will lead to a lot less ambiguity and a lot more consistency across brands. 

That being said, over the past year we have seen the death of cookies and third-party data due to the ongoing data protection problems in Europe. It’s likely that we’ll see the fallout from these shifts in data collection with brands opting for longer-method first-party data collection. However, this is only going to spark more conversation around data collection in the next few years.

Video content

We’ve said it before, video has grown an importance in B2B marketing over the past couple of years. It has been a successful way for marketers to engage with their audiences. Particularly on social media channels like TikTok, Twitch, Linked\In and Youtube. 

One aspect that we predict will take off is online activations, as live streaming becomes more accessible to marketers. There’s been a sudden realisation that online events can run alongside real-life events with no drop in quality. In fact, online events have a bigger reach than real-life events as they are available to a lot more people. This is why we predict that online events will be one of the biggest digital marketing trends in 2023.

Active listening

Active listening involves engaging with your audience, analysing feedback, and participating in conversations to gain valuable insights.

By monitoring social media, online reviews, and customer feedback, marketers can understand their audience’s needs and preferences. This helps them shape effective marketing strategies. Engaging in real-time conversations and responding to inquiries and concerns shows attentiveness, builds relationships, and fosters brand loyalty.

Active listening goes beyond data collection, driving businesses to deliver personalised content and meaningful connections with their customers.

Besides that, consumers today give higher priority to businesses that exercise social responsibility.

Brands needing to support a cause is nothing new. But they absolutely have to support the right cause in the right ways. 2023 is going to put socially responsible brands in the spotlight and make them justify what they stand for. 


The COVID-19 pandemic’s outbreak shocked corporations into realising that continuing with business as usual would not be sufficient to scale up to the complicated requirements of the sweeping global health hazard.

In the middle of this, businesses have increasingly resorted to AI and analytics to flourish, survive, or cushion financial damage.

Within the next several years, artificial intelligence is expected to have a significant influence on a variety of businesses.

To understand their target demographic more effectively, marketing professionals are now utilising AI techniques like data models, algorithms, and machine learning.

By using this information, marketers may save costs, target and tailor their content, and enhance the consumer experience.

In order to take advantage of the new potential presented by AI, advertisers must be sure to pay close attention to it. By doing this, they will be able to advance advertising in 2023.

Closing Thoughts on Digital Marketing Trends in 2023

Digital marketing was not even a blip on our radar twenty years ago, if you want to extend your imagination that far.

In light of this, determining where we should be going in the future is the greatest approach to determining what we should be doing right now.

We have more than enough knowledge to look forward to and make our best, educated judgments, even if it is impossible to forecast the future with absolute accuracy.

Therefore, we made you aware of the above mentioned emerging global trends affecting digital marketing right now and for the foreseeable future.