Digital Marketing Trends 2023

Last year things were different, we were coming out of lockdowns due to the global pandemic, as well as social media blackouts. The last few years have been tough on everyone, and it won’t be different next year in 2023. With the climate crisis still as prevalent as ever, the war in Ukraine still ongoing and the term inflation being thrown around like no other, it’s no wonder that people are being backed into corners with little to no way out. 

As we mentioned last year, B2B buying happens through word of mouth, peer recommendations, social media, and content. If those aren’t the pillars of your revenue strategy right now, please take note of this and start the conversations inside of your company for 2023. That being said, marketing trends don’t stop being relevant just because one year rolls onto the next. This year trends seemed to have evolved at a slower pace due to things happening on a global scale, therefore what we’ve seen this year will definitely be carried forward into the new year. We’ve barely started to see the full potential of these trends, from remote events to the Metaverse, there’s still so much left to create. 

But what do we expect to change in digital marketing in the coming year? Let’s take a look at these 4 trends that are likely to define digital marketing in 2023. 

Data driven marketing

The biggest shift we’ve seen in recent years is that from marketing driven by opinions to marketing driven by data. In the past, marketers had to rely on their gut feelings to decide how to position their brand, create content, and choose their marketing channels. This leads to an increasingly large gap between marketing strategies and B2B brands. However, as the industry evolves so did marketers strategies which are now backed by data to support their decisions. This will lead to a lot less ambiguity and a lot more consistency across brands. 

That being said, over the past year we have seen the death of cookies and third-party data due to the ongoing data protection problems in Europe. Although this is only going to spark more conversation around data collection in the next few years. In 2023, it’s likely that we’ll see the fallout from these shifts in data collection with brands opting for longer-method first party data collection.

Video content

We’ve said it before, video has grown an importance in B2B marketing over the past couple of years. It has been a successful way for marketers to engage with their audiences, particularly on social media channels like TikTok, Twitch, Linkedin and Youtube. 

One aspect that is predicted to take off is online activations, as live streaming becomes more accessible to marketers. There’s been a sudden realisation that online events can run alongside real-life events with no drop in quality. In fact, online events have a bigger reach than real life events as they are available to a lot more people. Online events are going to be a big thing for the year 2023 even though real life events have taken off in full swing again.

Active listening

Using digital technologies like the internet, social media, multimedia, and mobile phones, digital marketing is the practice of advertising companies, goods, or services.

Whether a business is big or little, local or global, it now makes up a significant portion of its marketing strategy to use this increasingly popular technique of promoting.

By balancing their profit-making ambitions with socially good behaviours, consumers today give higher priority to businesses that exercise social responsibility.

Brands needing to support a cause is nothing new. But they absolutely have to support the right cause in the right ways. 

2023 is going to put brands that thrive on doing social responsibility and good governance in the spotlight, and really make them justify their behaviour and what their brand stands for. 

AI

The COVID-19 pandemic’s outbreak shocked corporations into realising that continuing with business as usual would not be sufficient to scale up to the complicated requirements of the sweeping global health hazard.

In the middle of this, businesses have increasingly resorted to AI and analytics to flourish, survive, or cushion financial damage.

Within the next several years, artificial intelligence is expected to have a significant influence on a variety of businesses.

To understand their target demographic more effectively, marketing professionals are now utilising AI techniques like data models, algorithms, and machine learning.

By using this information, marketers may save costs, target and tailor their content, and enhance the consumer experience.

In order to take advantage of the new potential presented by AI, advertisers must be sure to pay close attention to it. By doing this, they will be able to advance advertising in 2023.

Closing thoughts

Digital marketing was not even a blip on our radar twenty years ago, if you want to extend your imagination that far.

In light of this, determining where we should be going in the future is the greatest approach to determining what we should be doing right now.

We have more than enough knowledge to look forward to and make our best, educated judgments, even if it is impossible to forecast the future with absolute accuracy.

Therefore, we made you aware of the above mentioned emerging global trends affecting digital marketing right now and for the foreseeable future. 

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