8 Signs You Need a Website Refresh
Do you cringe every time you think about your website? Does the thought of it make you want to cry? Perhaps, you’re blissfully in denial that anything is wrong with your site and yet you never seem to get any traffic. You might need a website refresh, but how do you know if that time has come?
Here are some of the signs your website is no longer doing anything for you or your business.
1. It’s stuck in 1998
How will people know that you’re still relevant if your site isn’t? It’s not simply a matter of looking outdated that’s a problem with older sites but also a lack of interactivity. A website is no longer about you but about what you can do for your audience. Today’s market is about being social and current.
2. Your market changed
Your market today responds differently from the market of 3 years ago, media channels have changed and you have to keep up with emerging trends. People evolve and develop and so does the way they absorb information. Moreover, your market is likely to be different to the one you had even a few years ago and if you don’t keep up with the times you risk losing your audience.
3. You’re falling behind
You want to be seen as a business leader but your competition looks new and fresh while you’re struggling to attract attention. A website refresh will keep your existing audience happy while attracting new customers.
4. Nobody can find it
A good-looking site is useless if nobody sees it, an optimised site is key to ranking in search engines. That coveted first page positioning will never happen if you don’t have certain basics. The rules to SEO are modified regularly so it may be time to look into improving your ranking by updating your site.
5. It’s not responsive
It’s never been more essential for your site to respond to screen size. With Google prioritising a mobile-first approach, it’s no longer an option but a priority. Besides that, nobody wants to struggle to read content or navigate a site that’s too big for the screen.
6. Your business is growing
You’ve added products to your portfolio, increased your list of services, or your team members have changed. This should all be reflected on your website. When users land on your website, they should be able to find the latest news and new products and developments. This shows that your business is thriving and keeps them updated.
7. You can’t change anything
If your site is not updatable then it’s useless to you. You need to be able to change content to make it relevant and keep up with the times. Therefore, having access to a user-friendly CMS is a must. Updating your content will also help with your SEO.
8. You never really liked it in the first place
Your website is your online identity, and if you’ve never truly been satisfied with it from the start, now is the perfect time to hit the refresh button. A website that truly resonates with your vision and brand is crucial for establishing a strong online presence and engaging your audience effectively.
Don’t settle for a website that doesn’t represent the essence of your business. Take the opportunity to revamp and breathe new life into your online presence, capturing the attention and interest of visitors from the moment they arrive.
We’ll help you create something you can be proud of and will accurately represent your business.
There’s so much that goes into a website refresh… Take a look at our web development services or contact us for more information.
