Overview
Combining four of Malta’s most loved supermarkets: Park Towers, Valyou, Tower, and Trolees, under one brand, Welbee’s set out to create a more connected and rewarding customer experience.
To support this vision, we partnered with Welbee’s to design and develop their rewards marketing platform using Loyale, our customer loyalty framework. Built around a custom mobile app and API infrastructure, the platform enables customers to collect and redeem points, access personalised offers, browse recipes and catalogues, create shopping lists, and donate points to local organisations, all through one seamless digital experience.
The platform continues to evolve alongside the brand, helping Welbee’s strengthen customer engagement and build long-term loyalty.
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