Mastering Black Friday Offers with Customer Mindsets in Mind
Black Friday has transformed into more than just a sales event – it’s become the launching pad for the entire holiday shopping season. For businesses looking to make the most of this critical period, partnering with a digital product agency like Think, can be a game-changer. The key to success lies in understanding consumer behaviour and crafting strategies that extend beyond just one day of deals. With 75% of holiday shoppers on the lookout for promotions throughout the season, a well-planned Black Friday campaign can set the stage for sustained performance.
Understanding the Deal-Seeking Mindset
Deal-seeking is an “always-on” behaviour for many shoppers. They’re on the lookout for promotions and bargains from the beginning of the holiday season through to its end. By leveraging the expertise of a digital marketing agency like Think, you can develop a strategy that maximises Black Friday’s impact and also maintain engagement well beyond it. Think of Black Friday as the starting gun for the holiday shopping race and design your promotions to extend shopping intent beyond just one day.
By carefully planning your offers and marketing efforts, you can keep your brand top of mind and drive engagement long after Black Friday’s initial rush.
Key Strategies for Effective Promotion
- Build Anticipation
At Think, we can help you craft your Black Friday deals in advance. Use targeted emails, social media teasers, and early-bird specials to build anticipation and keep your offers top of mind for Black Friday.
- Optimise Product Listings
Optimise your product listings with essential information—deals, ratings, reviews, and fulfillment options. Our digital marketing agency can assist with SEO and ensure that your listings stand out in search results, for easier deal-seekers to find your products.
- Plan for Last-Minute Shoppers
With less than half (43%) of holiday shopping completed by December last year, there’s a significant opportunity to capture sales from last-minute shoppers. A digital marketing agency like Think can help you retain some of your marketing budget for a late-season push, ensuring you capture sales even after Black Friday has passed.
- Adapt to Changing Timelines
This year, Black Friday falls five days later than in previous years, compressing the peak shopping period. Our team at Think, can help you adapt your strategy to these changes, ensuring your campaigns remain effective in Malta.
In summary, treating Black Friday as a focal point for your holiday marketing strategy, rather than just a single sales day, can lead to greater success. By partnering with Think, together we can build anticipation, optimise your product listings, plan for last-minute shoppers, and adapt to shifting timelines. This approach not only maximises the impact of your Black Friday campaign but also ensures that your promotions resonate throughout the entire holiday season.
Contact us today to get started! Let’s create a digital marketing plan that not only makes a splash this Black Friday but ensures your brand stands out throughout the entire holiday season. Don’t just participate in the holiday rush—lead it with Think!
