“SEO” stands for “Search Engine Optimisation”. This is the process of obtaining “free” or “Organic” traffic from search results on search engines. It is about increasing the quantity AND quality of traffic.
We help our client’s to improve their visibility and searchability, which as a result increases sales. There is a greater chance of converting traffic into potential customers when your site visits increase.+
These are the steps we take to help our client’s get found:
Websites tend to gather quite a few problems related to SEO. Many companies tend to ignore these problems which can have a negative effect on the website. We conduct a full website audit so that we can discover why you aren’t ranking higher for your desired keywords. This includes cleaning up any issues which might be halting your website from getting the results you want.
The next step after the site audit is keyword research. We help our clients find phrases and keywords to help more their SEO forward. We first get to know our client to understand what keywords they use and want to rank for. We then conduct competitive research using different tools to find out what competitors rank for. These steps allow us to see what effort is needed to improve our clients’ rankings.
On-page optimization focuses on arranging certain aspects of your pages for certain keywords. This makes it easier for search engines to figure out what you are trying to rank for. This could mean changing the titles, headings and URL structure of the page. We are careful with this process as excessive changes could be more harmful than helpful.
We make sure that you're optimised for the correct location and location related queries. This process goes hand in hand with on-page optimisation. We then check that services such as Google Business are set up correctly.
SEO works hand in hand with other channels such as PPC and Social media. We suggest certain practices and strategies to help boost your brand and help with your SEO. These channels help give authority to your website. This, in turn, helps increase your standing in the eyes of search engines.