You’ve probably heard about SEO and how important it is for businesses today, but you’re probably wondering just about how effective it actually is.
We’d like to start off by stating that SEO is not dead – it’s still as relevant and effective as when it first started out, only difference is that today, with SEO, it’s quite literally the thought that counts.
As we journey towards the end of the year, it’s only natural for us to feel excitement towards new beginnings as well as the potential the new year ahead will bring along. Here’s why investing in SEO in 2016 will rank among the best business decisions to date.
1. SEO is an investment and not a cost
By making use of tools such as Google Analytics for instance, you can easily observe what works and what doesn’t and improve on that. Fine-tune the use of keywords and watch your conversion rates as you start to rank more favourably on Google.
In addition, it has been proven that the first three ranked websites on Google are the ones that receive most clicks. This is obtainable via sustained SEO and can provide a significant measureable return on investment.
2. It’s here to stay
Based on the way search engines seem to be evolving and developing, it is not likely that SEO will lose effectiveness any time soon. To a certain extent, video and audio searches ultimately also depend on keywords just like their traditional text-based counterparts – this association ensures the longevity of your SEO endeavours.
3. It builds your brand
It comes as no surprise that in today’s digital age a virtual presence is of absolute importance. By combining it with other online marketing practices such as Social Media, branding and other complementary strategies, SEO can aid to strengthen and reinforce your image exponentially and provide significant ROI whilst remaining cost effective.
4. More presence, more traffic, more market share
Somewhere between 80 and 90% of new clients today will look you up online as their first point of reference, and these numbers are always increasing. Can you afford not being easily found online? Without organic SEO in place, it will be very difficult for potential clients to find you before your competitors.
5. Brings you closer to the customer
A healthy and organic SEO strategy will bring about valuable traffic to your website. By analysing the data available you will be able to review and extract crucial data and metrics for you to closer gauge your current audience. This data generally includes the way customers are searching and browsing, the language and technology they are currently using as well as the regions they live in. Digital activity is also logged by day and time to give you a deeper feel of the customer’s demands. Directing your website at the correct target audience and making it easier for these users to find your site could increase market presence, and of course, increased revenue.