When you’re ready to go a step further and make a true modification to your site, you have two main options, going for either a mobile-first site or responsive design. This is a good bargain option because in many cases, you don’t necessarily need to sacrifice desktop functionality for mobile optimization. Sites like these favor simple designs and single-column layouts, perfect for smartphones. Desktop users simply see a scaled up version. Other traits of these sites are minimizing how much the user needs to type, and breaking up text with formatting and visuals.
However, if you want to have the best of both worlds, you want a responsive website. With this option, every time someone goes to your website, the format will change to match their device. This requires extra coding but is the best for both user experience and your search ranking.
While everyone should have mobile optimization and marketing tactics on their mind, the fact of the matter is that they may not necessarily have the means or knowledge to put them into practice by themselves. That’s okay, though. You can get a professional’s input and help by scheduling a consultation with Think today. We’re experts when it comes to taking a business’s vision and needs and reflecting it through a wonderful website, complete with mobile optimization.