Make Your Website Mobile Friendly Today

Neville Bezzina  |  06.08.2018

One of the worst things you can be in the digital marketing world is outdated, and one of the quickest ways you can find an outdated business is by looking at their website. Broken images, links that lead to nowhere, a stagnant company blog—all of these issues instantly turn off users. However, what’s equally important is how well your site runs on mobile platforms. Mobile traffic actually overtook desktop traffic last year, and some anticipate it will be 2/3 of all web traffic by the end of this year. Here are changes you can make to not miss that audience.

The easiest way to figure out what should go into your mobile optimization is to break down the major constraints that smartphones put on the web experience. These include:

  • A limited screen size relative to a computer.

  • Being limited to the network speed around you, or the performance of the phone.

  • The mentality of mobile users. Most people go online on their goals with one specific quick goal in mind, like answering a quick question with a search. They may browse later, but the session generally starts with a single idea.

In some cases, a lot of these goals overlap. For example, there are several things that can contribute to a site that is slow to load, from oversized images to broken or outdated plugins. These are frustrating enough on a desktop, but are even more irritating on a mobile device, which is probably going to have a weaker connection and less processing power. A good mentality to have when getting mobile-ready is to try and pare down anything you can to make it as accessible as possible. Do you really need that embedded video or massive stock image?

responsive website design

When you’re ready to go a step further and make a true modification to your site, you have two main options, going for either a mobile-first site or responsive design. This is a good bargain option because in many cases, you don’t necessarily need to sacrifice desktop functionality for mobile optimization. Sites like these favor simple designs and single-column layouts, perfect for smartphones. Desktop users simply see a scaled up version. Other traits of these sites are minimizing how much the user needs to type, and breaking up text with formatting and visuals.

However, if you want to have the best of both worlds, you want a responsive website. With this option, every time someone goes to your website, the format will change to match their device. This requires extra coding but is the best for both user experience and your search ranking.

While everyone should have mobile optimization and marketing tactics on their mind, the fact of the matter is that they may not necessarily have the means or knowledge to put them into practice by themselves. That’s okay, though. You can get a professional’s input and help by scheduling a consultation with Think today. We’re experts when it comes to taking a business’s vision and needs and reflecting it through a wonderful website, complete with mobile optimization.